For Thursday, the 29th of October, 2026
By Dwain Duxson
Good question, and I have a mate who used to print newsletters back when we did it that way; he said he’s done 1,000 1st newsletters and a dozen 2nd ones.
In other words, people get excited, thinking it’s a great idea (and it is), but don’t commit. You have to commit.
Anyone who wants to connect with an audience needs a newsletter.
You might be the boss of the company and want your customers to be informed; then a regular newsletter does the trick.
If you’re a big enough company, a staff newsletter is great for morale.
If you want to build your profile, a newsletter is a great option.
Or you might want to educate others on topics you have knowledge about.
If you are thinking about one, here are a couple of tips.
You have to be consistent. If it’s monthly, weekly, or daily, you must commit for your audience to take you seriously.
Put time aside in a block to put it together; if you don’t, it won’t happen.
You can write about you, but don’t make it about you, if that makes sense. Be careful and calculated when you write about you. Tell stories.
Your content doesn’t need to be perfect. Write it, proof it and send it out. Less perfect = more genuine.
Only use AI to correct spelling and grammar. People want to hear from you in your words.
Tomorrow we will talk about how to distribute a newsletter and the best tools to use.
Reply to [email protected] if you want to add something you know.
Have a great day.
End of message.
Check out The Farmers Club Agletter here.
Thank you very much for reading